Broadcast Media

Broadcast media describe the traditional media that include television and radio.

  • Television is a principal source of information. It is one of the most authoritative and influential media as it can reach millions of viewers. There are hundreds of TV channels sharing various types of content to choose from: news, drama, movies, sports, animation, nature, travel, politics, cartoon, and more. It’s the best broadcasting media in terms of audience reach.
  • Radio uses radio waves to transmit entertainment, information, and educational content to the public. This media is commonly used to promote products and services due to its wide reach of audience. Considerably, Radio is one of the most powerful media in the US. It reaches approximately 90% of the audience weekly. For this reason, there are over 15,500 radio stations in the U.S., all competing for a slice of this vast market. This is why radio is still a social media that greatly influence audiences’ thoughts and habits.
  • Movies include movies, motion pictures, screenplays, motion pictures, or worldwide movies. This is the best type of mass media to promote cultures and spread social awareness. Movies have always played an important role in the entertainment world.
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