Out-of-home (OOH) media, also known as Outdoor Advertising, is advertising media that display outside of your home. Approximately, OOH represents spending of about $29 billion across key markets around the world. In fact, some of the world’s biggest firms, such as McDonald’s, Apple, Amazon, HBO, and Coca-Cola spend millions on this type of marketing in their campaigns.
- Traditional Out of Home: Billboards (static & digital, and wallscapes), Posters (the billboards little brother, also static and digital), Buses (sides, backs, wraps, interiors), Commuter Rail & Subway (media at entrances, on platforms, and in the trains), Transit Shelters & Street Furniture (Bus stops, street kiosk, informational pillars), Airport Media, Taxis
- Non-Traditional OOH: Mall Advertising, Fitness clubs, Cinema, Gas Stations/Convenience, Stores, Truckside Advertising, Salon Advertising, Laundromat Advertising, Pizza Boxes, Coffee Cups, Pharmacy Bags, etc.
- Experiential / Event Media / Mobile OOH: Street Teams, Scooters, Segways, Branded Food Trucks, Mobile Billboards, Pop-up Stores, Projection Media, Video Trucks, Wrapped Vehicles, Custom Tour Buses, 3D Projection Mapping