This type of media used to be the only way to convey information to the public. For the generations of the 80s and 90s, print media was the only medium of entertainment. In fact, they learned everything from newspapers or magazines: recipes, celebrity lives, weather, business, politics, and more. Print media includes:
- Newspapers are a major source of information for a large number of audiences. They may be daily or weekly, national, or local. Newspapers include news related to sports, politics, technology, science, cooking, national/ international news, as well as entertainment news. Our parents grew up with this type of print media.
- Magazines are specialized advertising media that are printed on a weekly, monthly, quarterly, or annual basis. They serve information about education, finance, food, lifestyle, fashion, sports, etc.
- Books focus on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite topic.
- Banners advertise a company’s services and products, hung on easily-noticed sights to attract people’s attention.
- Billboards are huge advertisements on the street to attract people passing by.
- Brochures are a type of booklet that introduces everything about one company.
- Flyers are used mostly by small companies due to the low cost of advertising. They serve the basic information about a company, its name, logo, service or product, and contact information, and they are distributed in public areas.